Knit+
Digital passport enabled
shared-fashion economy
(Research)
Hogeschool van Amsterdam (HvA) | Amsterdam Fashion Institute (AMFI) Centre for Economic Transformation
2024-25
Introduction
Background
RESEARCH HIGHLIGHTS
interventions
what is knit+
digital product passport
INTERACTION MAPPING
Objective
To design a behaviour-led; community-centred platform where users co-create a culture of circular fashion, extending the lives of garments through shared use and collective storytelling.
Areas of Intervention
A curated selection of durable garments with embedded, scannable Digital Product Passports.
An integrated marketplace for rental and repair
A community hub with a unique "Living Garment" storytelling feature that transforms "used" clothing into "storied" assets.
Role: UX Researcher & Interaction Designer
Duration: Sept ‘24- Feb ‘25
Team: 5 (business, product, fashion, design)
Location: Amsterdam, Netherlands
Tools: Figma, Miro, Framer
Methods: Interviews, Behaviour Mapping, Field Visits, Prototyping, Social Experiments
Introduction
Defining goals and interventions