Optimising user flows, from onboarding to backend operations,
to drive engagement and efficiency on a food ordering platform.
DIGITAL PRODUCT DESIGN | USER EXPERIENCE | VISUAL COMMUNICATION
Zomato - India's leading food delivery app, 2023
(01) Turning Offer Visibility into Action
Transformed offer visibility into measurable action, driving higher Menu-to-Cart (M2C) conversion through clear progress cues and micro-interactions.
(03) Personalised Savings at Scale
Playful coupon interactions paired with tailored offers increase order frequency, user engagement, and merchant partnerships.
(02) Weather-Aware Tracking Experience
A gentle, reassuring message on the tracking page that keeps users informed when weather impacts delivery times.
(Other projects developed for the merchant side of the delivery ecosystem are under NDA and cannot be shared publicly. I would be happy to discuss these in detail in a personal conversation)